Lucy’s life prior to being an online fitness coach and motivator, was far from smooth sailing. She wasn’t strong or athletic growing up, was usually the last person picked for team sports and was often bullied at school. Being dyslexic was not well catered for or supported and assumptions were often made about her general abilities that were far from reality. To challenge herself, to everyone’s astonishment, in 1988 she chose to join the British Army.

She spent 5 rewarding years learning about resilience, determination and giving your all. During this time, she developed her passion for fitness and recognised that we are all so much stronger than we know. Sadly, her army career ended in tragedy when her fiancé and childhood sweetheart was killed in action in Northern Ireland. This turned Lucy’s world upside down. Her final years in the army were spent as a fitness instructor and knowing how much fitness helped her deal with grief, she decided to pursue helping others through fitness and wellbeing coaching.

Initially Lucy spent many years working as Personal Trainer. The pivotal moment in her career came on her first day working at a private and exclusive gym. The gym manager explained that they had 20 items of cardiovascular equipment and 1800 members. Lucy asked what happened if they all turned up at once. He smiled and said they won’t, only 11% of the members use the gym at all – the others pay and never show up!!! Lucy decided then that her mission would be to reach the 89% of people that wanted to be fit and healthy but felt too intimated or lacked the motivation to do anything about it (other than pay for a gym membership!!).

In 2008 the recession hit, and Personal Training became a luxury for most. During this challenging time, Lucy had the idea of creating workouts that where home based and would be free. With no idea how or where to start, she simply self-taught and learnt how to build a website, how to edit videos, how to film, SEO, and how to set up a YouTube Channel. In 2012 she uploaded her first video to YouTube. It was the odd email or comment that came through saying how a workout helped someone that spurred Lucy to create more videos and content. She now has a successful business and over 2.2 million YouTube followers for her home workouts world-wide.

Lucy’s channel made such an impact that she was invited to do a TED talk at Surrey University about fitness and motivation, which was a big success. She has gone on to do talks on Motivation and Fitness at Google, YouTube, and London’s Guildhall. She is a Patron for Help for Heroes and works with several other charities in her spare time.

As her viewing numbers grew, she created a social media community called Lucy’s Squad, which is all about people supporting each other virtually and encouraging everyone to simply be their best.

Lucy is proof that if you truly want to achieve something you can. Her motto is “YES, I CAN” and she has learnt that there are very few limitations to what she can achieve if she sets her mind to it. She is known for replying with her motto to anyone who asks for her help or advice. Even though she is dyslexic, suffered from bullying, dreaded sports, and had no confidence when she was young, she now has stood in front of 1000s and teaches how exercise and self-belief can turn your life around – a truly motivational journey if ever there was one!!